04 Feb New childhood MMR campaign
A new campaign from the Office of Health Improvement and Disparities (OHID) and the UK Health Security Agency (UKHSA) is launching today. It will encourage parents to get their children vaccinated against measles, mumps, and rubella.
The campaign takes a multi-channel approach, using radio, out-of-home and partnerships to reach out to parents and carers of 0-5 year olds. The goal is to boost parents’ confidence that getting their children vaccinated is the right thing to do.
The main message of this campaign is to urge all parents/carers of children who have missed one of their two MMR doses to contact their GP practice and book their vaccine.
It also directs parents and carers to more information about the vaccine programme MMR vaccines page on the NHS website.
Further information and resources
A range of materials, including a briefing webinar and social media assets are available here you can also copy and paste the email image from the bottom of this message to add to your email sign off.
The campaign A4 poster is also attached, we are encouraging you to display this at your setting.
Further local information for parents and practitioners about appointments and immunisations between 0-5 years of age can be found on the ‘Our Journey Birth-5 Years‘ Online Tool:
7-27 mths
https://education.hackney.gov.uk/content/appointments-and-immunisations-7-27-months?guidebook=1251
2 1/2 -5 Years
Pre-school Immunisations content
https://education.hackney.gov.uk/content/pre-school-immunisations?guidebook=1252
We will also be placing the poster in the healthy protection (Immunisations) section of our practitioner website
Thank you for your support and attention!